Interesting article from Wall Street Journal on how MTV is not capturing the online buzz with their offering. 

“MTV’s stumble has lessons for major media companies watching the explosion of video on the web.

In the closed confines of cable TV, where competition is limited, MTV protected its niche by portraying itself as the iconoclastic outsider.

But the web is free-for-all, and the roster of competitors grows every day.

MTV, now part of the establishment and late to the game, wrongly assumed its famous brand name and product would have the same resonance online”

The law of evolution/business: survival of the fittest! As simple as that, and this time the revolution is really coming to video contents, not like in the über-hype 5 years ago.

MTV, wake up and re-invent yourself online or prepare to fall into oblivion!

:-b